The Lineup · share copy voice · Brand/Creative · June 14, 2026
A share is a friend-text we write for you
Every share is the north-star as an action — “would you text a friend, want to go?” So the copy that pre-fills the message has to sound like a text the user would actually send, not a marketing blurb they’d be embarrassed to forward. We draft it in their voice — casual, facts-first, “want to go?” where it fits — and leave it fully editable. The same voice system as the alert copy, pointed the other direction: the alert is the app texting you; the share is us writing the text you send.
Every shareable object gets a small rotating set of user-voice prefills. Facts-first, the ★ line is the default. A share is always a web link, so each ends with the link the app appends.
Event · the core unit
The thing most worth sharing. The anchor fits perfectly here.
★ “Mt. Joy’s at the Signal Friday — want to go?”
“Caamp’s playing the Mill Saturday. You in?”
“Found one: Mt. Joy at the Signal, Fri 8pm. Want to go?”
“This is so us — Mt. Joy, the Signal, Friday →”
Venue / place
Sharing a spot, not a dated event — so it’s “let’s go here,” not “want to go.”
★ “We should go here — Easy Bistro, downtown →”
“Found our spot: the Mill — trivia Tuesdays, live music Fri →”
“This place. Oysters half-off ’til 6 →”
Band · champion flywheel
Two senders: a fan sharing a band, OR the band sharing itself. Both end on the follow payoff.
fan → ★ “Follow Mt. Joy on The Lineup — you’ll know the second they’re in town →”
band → “We’re on The Lineup — follow us and never miss a hometown show →”
“If you love Caamp, follow them here — you’ll get a heads-up when they play near you →”
This weekend / area guide
The same roundup the Thursday push uses — shared as a “pick one and let’s go.”
★ “5 things worth doing in Chattanooga this weekend →”
“Your weekend’s sorted — here’s what’s good in Chattanooga →”
“Sending you the weekend lineup. Pick one and let’s go →”
A market · the whole guide
Sharing the city itself — usually to someone who just moved or is visiting.
★ “The going-out guide for Chattanooga — this is the one →”
“If you’re in Chattanooga, you need this →”
“Everything worth doing in Chattanooga, one place →”
The app ★ get the lineup
The pure-acquisition share. Recommends the app the way you’d recommend any app you love.
★ “Get The Lineup — the stuff in town you’d actually want to do →”
“This is the app I use to find weekend plans. Get it →”
“The Lineup tells you what’s on in your city. You’ll want it →”
Same DNA as the alert voiceFacts-first, friend-text, “want to go?” anchor, small rotating sets per type. If you’ve seen the alert voice (it lives in the follow+alerts set), this is its mirror — so the app sounds like one consistent friend whether it’s texting you or helping you text someone.
The speaker flipsAlert = the app → you (“Mt. Joy’s coming to the Signal”). Share prefill = you → your friend (“we should go here”). Subtle but it matters: the share has to be forwardable without embarrassment, so it drops any whiff of brand-speak and sounds like a real person.
Editable by designThe prefill is a starting point in the text field, not locked copy. People will tweak it — good. We remove the friction of a blank message; we never pretend to be them. (The card underneath stays branded and fixed.)
Reusable across the generic surfaceNew shareable object later (a festival, a trail, a “best-of” list) inherits the pattern: one ★ default + 2–3 rotations, user-voice, ends on the link. No new voice to invent — just fill the shape.