The share button — The Lineup

One tap, right next to Follow

Share has to be there on every public object — invisible friction kills a growth loop. On the app it’s a quiet icon beside Follow that opens the native share sheet (pre-filled with the user-voice text + the web link). On the web it’s a Share / copy-link control on every page. Same job both places: one tap → a friend-text with a card. A share is always a web link, so app and web share the same loop — never two systems.

Band · on tour

Mt. Joy

Indie folk-rock · from Philadelphia

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Messages

Copy Link

Facebook

What to look at

The button is small; the discipline behind it isn’t.

1Share sits beside Follow — a quiet peer

Follow gets the accent (it’s the deeper commitment); Share is the hairline icon next to it. They’re the two outbound verbs of a detail page — keep your interest, or send it to someone. Pairing them is deliberate: a band page is both “follow them” and “tell a friend.”

2Every object, down to the row

Not just hero pages — an event row in a list carries its own share too. Invisible friction kills the loop; if a thing is public, it’s one tap from a text. (The share icon on a row is the same mark, quieter.)

3The sheet pre-fills both halves

The native sheet opens with the user-voice text and the link already in it — the friend-text from Share voice, plus the web URL that unfurls into the card. No typing, no blank field.

4Always a web link — one loop

The app shares the web URL, never an app-only deep link. So the friend who isn’t on the app still lands on a real page that converts and nudges “get the app.” App → web → convert → app. We never build two share systems.

5Copy Link is first-class

Right in the sheet (and the web control). Some people paste into their own group chat, a Note, a Story. Don’t force them through our chosen channels — give them the raw link and get out of the way.

On the web — the same job, page-side

Every shareable web page (event/venue/band/guide/market) carries a Share control + copy-link. The web page is the public, converting, indexable surface — it’s where every shared link lands, so the share control closes the loop by being on the landing too (the friend who arrives can re-share).

Event · Chattanooga

Mt. Joy at the Signal

Fri, July 12 · doors 8 · Southside

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